We first met Dietze Music at the Summer NAMM show a few years back. They nominated us for a Best in Show award and we are forever grateful for the recognition!
This week we get to recognize them as another amazing local retailer, check out their website for more info: www. dietzemusic.com and enjoy our interview with uke buyer, Zach Nelson.
AU: How long have you all been in business?
ZN: Dietze Music started in Lincoln, Nebraska in 1927. So, we are in our 91st year.
AU: When did you all start selling ukuleles?
ZN: We started selling ukuleles in August of 2009.
AU: Tell us a fun fact about your business?
ZN: Our founder was a string bass player.
AU: What kind of in-store events have you done or plan to do for ukulele?
ZN: I don’t recall any events or have any plans at this time.
AU: What do you contribute to your success in selling ukuleles?
ZN: The ukulele in pop culture has been great in introducing the fact that this is something you can actually play solo or in a band. Beyond that, it is a very social and portable instrument.
We also have several schools in our area that have started ukulele programs in the past couple of years.
AU: How do you display your ukuleles?
ZN: We have three stands that hold multiple ukuleles. We put the less expensive instruments on a stand that holds them horizontally and the others hang vertically on a tree.
AU: Have you noticed any new trends in ukulele customer buying habits?
ZN: Many of our customers that had previously purchased an inexpensive ukulele, are looking to get into a step-up instrument.
AU: What is your favorite Amahi ukulele?
ZN: I really like the Classic Series, it was our introduction to Amahi. They are all great looking and playing instruments. Personally, I like the bocote on the UK445.